Prerequisite: Introduction to Business (600). Marketing introduces students to the fundamentals of marketing and management within the hospitality and tourism industries, covering essential topics such as food service, lodging, travel, and tourism. Emphasizing real-world applications, students will develop products and promotional strategies for local businesses, gaining practical insights into marketing from both business and consumer perspectives. The course explores industry challenges, diversity, and the impact of the global market, preparing students with a solid foundation in marketing principles and their connection to the free enterprise system. Designed as a strong precursor to college-level marketing courses, Marketing provides firsthand exposure to the dynamic hospitality and tourism industries.